I’ve long mentioned that being an internet marketer comes with a certain mindset about how a website is supposed to be setup. I’ve always advocated that a website needs a call to action, and that call to action needs to capture one of the five golden permissions.
That’s still valid from a long term marketing pint of view. It’s time tested and it works… As long as you do it. In this episode I discuss a conversation I had with one of my clients that reminded me that there’s more than one way to get anything done.