As you can imagine, a lot of stylistics contact me for help with their websites. Some are clients. Some are not. Whatever the case, I always try to get them moving in the right direction because I know how easy it is to build a website the wrong way.
Stylistics are very artistic people. That can sometimes get in the way when you're building a website. I consider a website to be in trouble when my client's biggest focus is that the site looks cool.
Don't get me wrong, a good looking website is both right and good. There's a place for cool. It's just not the most important thing.
Clients who are more interested in what their friends will say about their website are missing the point. What their friends think is much less important than what their prospects do.
In his book, The Seven Habits of Highly Effective People, Steven R. Covey lays out several habits. One of which applies quite nicely when you're designing a salon website: "Begin with the end in mind."
Salon owners and chair renters naturally want websites that bring in new business. But the website isn't the end of the road. It's more like the beginning of an online marketing journey.
And just like any journey, it helps to know where you're headed before you get too far along.
Leading a typical website visitor to your chair rarely happens as a result of a single touch from a single website visit.
For consistent marketing success, prospects need to see your offer multiple times before they'll act on the goodness you bring to the table.
You need to build a website that can do a couple of thing...
1. Get your website visitors to come back as many times as possible
2. Keep your brand in front of them after they leave.
There are actually plenty of techniques for that. Some may fit for your situation better than others.
If you’re new to online marketing, trying to figure this stuff out can be a bit of a challenge. I Help Salons is here to discuss software, services and a boat load of online best practices. And we'll look at them all as they relate to "the most important thing."
Stick around. I guarantee that even if you're not sure where you're going, at least you won't be lost. Thanks for the attention. I'll see you on the podcast.Back to Salon Website Design Home