If you're like most Stylistics, asking for reviews from clients is almost as much fun as asking for a root canal from your dentist. You know you really need it. Still, it's rather uncomfortable actually asking for it.
I can understand the mindset, but testimonials are just another business function. And they're just as important as renewing your license or paying your booth rent.
For people to do business with you, they need to trust that you know what you're doing. And there really aren't that many places where they can go to find out what you bring to the table; whether you’re good at what you do ... or not.
Sites like Yelp, Google Plus, Facebook and Foursquare all give clues as to what you bring to the table. If you have a lot of good reviews, people feel warm and snuggly about you.
On the other hand, if your review profile is just a black hole of no knowledge, that’s not a good place to be.
You Want Reviews.
In the past, I've given recommendations on how to go about getting reviews. One podcast I did a while back was on a technique for getting customers to leave good reviews.
In that episode I described an easy to follow system using Whitespark's Review Generator. However, that system was still a bridge too far for a lot of people. That’s where today’s tool comes in handy.
Recently I was back at Whitespark.ca and noticed their Reputation Builder. I'd never paid attention to it before but upon closer inspection I like how this tool makes having a system simple.
With the Reputation Builder, as soon as your client leaves your chair, you log into the platform and input their name and email address. The platform takes it from there.
The platform makes your review gathering efforts frictionless so you will actually do it. More importantly, you'll do it every single time.
What you look like online matters. Anything you can do to affect what you look like online is important. This is a tool to help you do that. At $27 a month, it may be a little steep depending on how mature your business is.
Think of it as an investment, especially if you build that profile up. A profile with a handful of reviews is a good thing, however, a review profile with 27, 30, 40, or 50 reviews is a huge endorsement in an of itself. That’s another nice reason to have a system.
Whitespark's Reputation Builder. Watch the video yourself, explore the site and take a look around and decide if it's for you.
For a little more info on the Whitespark Reputation Builder, view this playlist of instructional videos for the platform.:View the Playlist Here