Paid Advertising and Search Engine Optimization

Search engine optimization, isn't just a cool marketing term. For hair salons and booth renters, SEO is the most important step when trying to use the internet to build a clientele.

The unkind truth about the internet is this. If no on sees you, you don't exist. A good looking website is useless if no one sees it.

In this section we touch on how to make sure that your target audience sees you so you can begin the process of leading them from offline to in-chair.

January 23, 2017

Are Facebook or Google Ads Right for You?

January 16, 2017

A Quick Introduction to Facebook and Google Ads

Facebook and Google paid advertising is a quick way to spread the word about your products and services. Here's a quick intro to help you understand how and when to use it.
July 3, 2016

One More Reason You Need a Blog

Whenever I’m chatting with my stylistics about building websites, part of the conversation always includes which pages they should use and which pages they shouldn’t.  I love […]
May 27, 2016

How to Waste $200 Every Month with Google Ads

Google ads are a pretty neat way to get near instant online visibility for your offers and services. For most stylistics ...
May 18, 2016

Introduction to Search Engine Optimization (Moz Guide) (Video)

Understanding search engine optimization can be a challenge for new website owners. The Moz Beginner's Guide to SEO is a great way to learn the fundamentals.
June 30, 2015

Stop Writing Crappy Titles

No matter how interesting your articles are, if they have boring titles no one is going to read them. In this episode we talk about what makes a good title and give you some tools to get started with yours.
June 15, 2015

The Quickest Way to Waste $300 a Month on Marketing

When all you have is a hammer, everything looks like a nail. That's the approach many marketing companies take with ...
June 3, 2015

What Reality TV Taught Me About Creating Content for Salons

When building a salon clientele online, you never know where you can pick up tips. Listen in as I take a page from both Dr. Phil and Gordon Ramsey.
March 3, 2015

A Blogging Tip for Stylists Who Hate to Type

Hair salon blogging may be powerful marketing but typing can be is pretty tedious. If you're all thumbs at the keyboard, creating content may be more aggravation than you bargained for. In this episode I share my favorite technique for taking the pain out of getting content out of your head and onto the page.
February 27, 2015

Content Creation for Salon Marketing

In this episode, we take a few minutes to illustrate how easy it is to come up with topics that can easily be turned into content […]
August 24, 2014

Getting into the Google 7-Pack

There are three distinct pieces of real estate on the Google search results page. The paid ads along the top and down the right hand sides, […]
August 20, 2014

How To Create Good Content When You Hate Writing | Booth Renter Content Writing

So you’ve finally realized that writing good content for your booth renter website is a good thing. It gets new people to your website and it […]
July 20, 2014

Content Curation Works for Hair Stylists Too

Invite the guests. Set the table. Serve the meal. The hardest thing about having a website is keeping it populated with content. In this episode we […]
June 16, 2014
Google My Business

Google My Business For Hair Stylists

When Google introduced Google My Business, it became much easier for hair stylists to to get found online by your potential customers. The trick is to […]
June 9, 2014
WordPress SEO by Yoast image

Using WordPress SEO by Yoast for Hair Stylists Websites

WordPress SEO by Yoast streamlines and helps fine tune on page SEO. In this episode we clear up some of the details that make this plugin […]
May 5, 2014

Google Adwords for Beginners (Really) Part 2

April 21, 2014

Using Google Adwords for Web Traffic Part 1

March 24, 2014

Moz Local The Newest Easy Directory Submission Service

You can’t ignore local directory listings if you’re serious about local SEO. If you can’t find the time to submit your company information to the various […]
January 13, 2014

SEO for New Website Owners Part 2 – Brian Dean Backlinko

In Part 2 of my conversation with Brian Dean, we touched on several important optimization tips that website owner should know.[custom_list style=”list-2″] How to work with […]
January 6, 2014

SEO for New Website Owners Part 1 – Brian Dean Backlinko

A Conversation With Brian Dean As the proud owner of your very own hair stylist website, one of the first thing you’ll need to figure […]
September 23, 2013
local website seo

Practical Backlinking For Stylists

The final chapter in our conversation about local search is all about backlinking. If you find that you’re competing for online space in a competitive market, […]
September 16, 2013
local website seo

Local Search – Citations and Reviews for Stylists

Citations and reviews are two of the most important factors stylists need to consider when trying to rank locally. In this episode we discuss specific steps […]
September 9, 2013
local website seo

2013 Local Search Ranking Factors – Local Website SEO for Stylists

Local website SEO is critical for stylists. In this episode I ramble on a bit about the on-page steps recommended in the 2013 Local Search Ranking […]
September 4, 2013
local website seo

Local Search Factors And The Independent Hair Stylist Website

In this episode I take a first look at the 2013 Local Search Ranking Factors survey and what it means to your independent hair stylists and […]
June 24, 2013

Why I Use WordPress SEO by Yoast for On-Page SEO But You Shouldn’t

Once you’ve created a great post for your website, a good on-page SEO plugin can be a real lifesaver. But with so many on the market, […]
June 17, 2013

Why I Hate SEOPressor For On-Page SEO

One of the most important tasks you have as a content creator is to make sure the search engines understand what your content is about. There […]
June 3, 2013

Citations For Websites. What Are They And How Do I Fix Them?

Online Directories Building citations for websites is another one of those tasks that’s easy to over look. It’s detail work, and it can be tedious, but […]
May 20, 2013
content marketing

Content Marketing. Google Says I’m Right

Quality content marketing is the smart way for salon owners to get to the first page of Google. In this episode I talk about the latest Google "Way Ahead."
May 13, 2013
Website Content Strategy

So What Exactly Is A Website Content Strategy?

Useful content keeps Google happy and gets visitors to keep coming back to your site. In this episode: A simple story telling website content strategy.
May 10, 2013

Salon SEO for Non-Geeks

If your salon has a website, then you need to understand Salon SEO. These techniques ensure the right people find your salon website when searching online.
February 18, 2013
Online Salon Marketing

Search Engine Optimization And Your Salon’s Website

Search Engine Optimization is the start point and the key technique you need to understand if you want your salon website to be found in the […]
January 12, 2013

Is Your Salon Mobile Ready For Facebook Nearby

Facebook Nearby for Salons. The take-away: If your salon doesn’t have a Facebook Page, get one. If you haven’t taken the time to update all of […]


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