Search Engine Optimization is the start point and the key technique you need to understand if you want your salon website to be found in the search engines. If you’ve never heard of SEO before, let me be the first to introduce you. In this episode I discuss salon Search Engine Optimization and how to use it to get your website in front of people searching in your local area.
In our “Who’s on Worpress” segment, Search Engine Optimization is front and center in my conversation with Augusta, Ga Hair Salon owner Zelwin Davis of Jazzy Hair Studio. We also talk text message marketing, YouTube and how his salon generates nearly 90 new customers per month using his web properties.
In today’s class session, I introduce you to Search Engine Optimization. What it is, what it means to your website and best practices for you to follow. I also introduce you to one of the many plugins that was created to help you painlessly optimize your website.
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