The best salon websites incorporate three fundamentals into their calls to action.
1. Make the call to action easy to see.
2. Make the offer easy to understand.
3. Make the action easy to execute.
In this episode we explain the connection between your site’s analytics and your call to action. We discuss how a call to action brings focus to the website and the ability to measure whether it’s successful or not.
Links mentioned in this episode:
Clip from Spike Lee’s Do The Right Thing