Your Call To Action Is Killing Your Salon Website

The most important feature on a salon’s website is the call to action. The request for your visitors to perform some task that can mark the beginning of your relationship.

The Fundamentals of a Good Call to Action

The best salon websites incorporate three fundamentals into their calls to action.

1. Make the call to action easy to see.
2. Make the offer easy to understand.
3. Make the action easy to execute.

In this episode we explain the connection between your site’s analytics and your call to action. We discuss how a call to action brings focus to the website and the ability to measure whether it’s successful or not.

Links mentioned in this episode:

Clip from Spike Lee’s Do The Right Thing

Contact the show. Your feedback is always welcome.

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