Salon Booth Renter Social Media Marketing

Salon Booth Renter Social Media Marketing

Facebook, Instagram, Twitter, etc. It's good stuff, right? You know you need to be using it. But let me ask you a simple question.

How exactly do you use social media to get someone into your chair? If you're not sure, then we've got some work to do.

I want to prevent you from investing a ton of sweat equity and coming away with nothing to show for it. Or worse, hiring someone to do the heavy lifting and still ending up with nothing to show for it.

The smart play is to start with the system, then pick the tools that you'll need to make that system fit into your world. Social media is not a one size fits all tool. What works for a massage therapist, may not be a good fit for a hair extension specialist in the exact same building.

In this section, you'll find podcast episodes where we touch on social media tools, platforms and how they should fit into your overall marketing plan.

July 16, 2017

Creating a Sample 2-Week Content Calendar

A Couple of Assumptions to Get Started I’m writing this article assuming that at least one of the next two statements is true. Either you suck […]
July 3, 2017

Hair Stylist Booth Rental Tips | The Right Way to Get Stalked Online

One of my favorite booth rental tips for hairstylists is pretty simple. Be where they're looking and give them what they're looking for. In this episode we'll explore one example of how people find you online and what happens when they do.
June 5, 2017

Independent Hair Stylist Marketing | Facebook Retargeting

Facebook retargeting is one of my most powerful independent hair stylist marketing tips. In this episode , we touch on what it is, how it works and what you should do now to take advantage of it.
May 21, 2017

Introducing the I Help Salons Facebook Group

I Help Salons is dedicated to helping booth renters promote themselves online. With the Facebook Group it's easier than ever to contact your favorite Internet Sherpa for help navigating through all of the geek stumbling blocks online.
April 17, 2017

A Look at the PostPlanner Social Media App

One of the more difficult parts of any social media campaign is consistently producing engaging content to post. The PostPlanner App makes this much easier for time strapped booth renters trying to maintain a social presence.
February 20, 2017

Smartphone Lighting Tips for Instagram

In recent years, Instagram has emerged as one of the goto tools for promoting hair stylists, permanent makeup artists, nail artists and any other service with a visual component. For maximum effect it's important to use proper lighting for your images. In this episode we explain how.
February 13, 2017

A Simple Instagram Strategy from a Successful Eyebrow Artist

According to Audrey Collins of A. Collins 3d Brows, the secret to Instagram, is a few simple habits and a little bit of consistency. Listen to her interview where she tells exactly what she does and why it works.
February 6, 2017

How Your Customers Are Using Instagram

Before you can be successful building a clientele with Instagram, you need to know how your potential customers are using the site. We explore in this episode.
January 30, 2017

Putting Facebook Bots to Work

February 2, 2014

Google Plus for Stylists

April 22, 2013

Why Google+ Matters…Really

In this episode we discuss Casualties from the Botnet attack on WordPress, the real reason we care about Google+, and a conversation about video production with Aaron Thomas, Executive Producer/Creative Director of Your World productions.
April 8, 2013

Salon Mobile Marketing and Facebook Home

At some point in the future, Salon mobile marketing may end up being the way we get our salons in front of customers. If Facebook is […]
March 28, 2013

Facebook Changes The News, YouTube Changes The Channel

March 13, 2013

Will The New Facebook News Feed Hurt Your Salon

The redesign of the Facebook news feed will have a lasting effect of the social footprint of your salon. In this episode, we look at how to get ready.
March 7, 2013

How To Use Pinterest Salon Marketing To Put Cheeks In The Seats

In this episode we present a quick primer on Pinterest Salon Marketing and offer a couple of quick actionable techniques to get you started.
February 21, 2013

Salon Marketing and the Latest Facebook Money Grab

February 14, 2013

What If Facebook Shut Down Your Page

February 7, 2013

Salon Social Media. Who Needs It?

Salon Social Media. Who needs it? You do, if you want to remain relevant. Cutting and coloring aren't the only skills you need. Here's why.
February 1, 2013

How to Setup Salon Facebook Pages

Salon Facebook Pages. In this episode we talk brass tacks on setting up your Facebook page. We also talk details about your profile picture, your cover image and the about section.
January 17, 2013

Getting Your Salon Ready For Graph Search

Social Media giant Facebook introduced their new data mining tool, Graph Search. In this episode we discuss what you need to do today to get your salon ready.
January 16, 2013

Graph Search Shifts Salon Facebook Marketing

Everything you knew about Salon Facebook Marketing just got shook up a bit.


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