In general, nothing sits still in the world of marketing. When it comes to social media marketing, change is the only constant.
Early last year, Facebook rolled out Facebook Messenger. It was an immediate hit and has over 900,000,000 monthly active users. (That's a lot of thumb typing.)
However, what initially simply like a competitor to iMessage and every other SMS platform, was really part of Facebooks plan to provide another marketing platform for businesses.
In this episode we take a look at what's behind the Facebook messenger thing and we make a prediction for the future of bots and how you will use them in your salon business.