Online Reviews for Booth Renters: The New Word of Mouth
In the bygone days of yester-year, the general thinking on word of mouth went something like this: If a customer has a good experience, she'll tell three friends. If a customer has a bad experience, he'll tell seven friends.
With Yelp, Facebook and Google, word of mouth has gone online and it's gone viral. Both good reviews and bad reviews have a shelf life of years. Just as you know you'll get good reviews, you can be just as certain that you'll get poor ones as well.
In this section, we touch on strategies for getting the most out of your good reviews and your not so good reviews.