Let's face it. Online reputation repair is a pain in the neck. It's bad enough when a customer leaves a negative review online.
However, a customer with internet skills and some time on her hands can really put a dent in your online reputation.
What's interesting is that apparently not all review sites agree with each of the steps that we listed.
Should I ask my customers to write reviews for me on Yelp?
No, you shouldn’t ask your customers to post reviews on Yelp.
For one thing, most businesses tend to ask their happiest customers to write reviews, not the unhappy ones. These self-selected reviews tell only part of the story, and we don’t think that’s fair to consumers
We would much rather hear from members of the Yelp community who are inspired to talk about their experiences without a business owner’s encouragement.
As a result, you shouldn’t be surprised if our software fails to recommend the reviews that you’ve asked your customers to write. Your best bet to get high quality and unbiased reviews about your business is to provide a memorable and amazing customer experience – it has nothing to do with asking your customers to post on Yelp. - Yelp.com
I suppose from Yelp's point of view that makes sense. In a perfect world, you should get reviews from a wide range of customers. You'd have reviews from your cheer-leaders, from annoyed customers and everyone in between.
In theory, it should all balance out to present an accurate picture of you and your studio salon. There's a problem with that theory. It rarely happens that way.
It takes energy to leave an online review. Usually the only customers with that kind of energy are the ones who are extremely happy or extremely pissed off. The customers in the middle seldom leave reviews.
By the time they get to a computer, they either forget, or they just don't feel like putting in the effort.
When you're running a single chair salon, you can't afford to rely on Yelp's version of what "should happen."
What you need is a system for routinely asking for reviews that makes leaving reviews easy for your customers. Phil Rosek has just such a system.
Phil runs LocalVisibilitySystem.com. His main gig is local search, however, review sites fall under Local SEO. He created a very useful handout that works on both LSEO and online reputation repair.
I've made a nice video that explains the whole process. Watch and enjoy!
Now that you've got this information, it's time to act. There are paid solutions that are easier than this, but this makes an excellent start. Give it a run. You should see your review count goes up. If you do not, give me a call so we can pull out the big guns.