Local website SEO is critical for stylists. In this episode I ramble on a bit about the on-page steps recommended in the 2013 Local Search Ranking Factors survey from Moz.
In addition to the local, I also touch on the mobile. One of my listeners sent me an email and brought up a teaching point worth sharing. It’s always a good practice to actually check that your mobile ready website is actually mobile ready. It needs to be viewable on all of the different mobile operating systems such as iOS, Android, Windows etc. Seems my site looked a little like pooh on Android smart phones. Lesson learned.
1. Have a physical address in the city being searched
2. Feature your NAP (Name, Address, Phone Number) clearly on your website
3. Use your location as a keyword in title tags and headlines (h-tags)
Links mentioned in this episode: