Building Booth Renter Websites

If you're a stylist and a booth renter, then you're probably a bit of an artist. That being the case, you may think of your website as primarily a gallery for displaying your art work. However, if getting new customers is important to you, you should think of your website primarily as the anchor of your online system for turning your online visitors into offline customers.

In this section, we touch on platforms for building websites and setting them up so they perform their part in your online marketing strategy.

July 27, 2017

Google Really Has a Thing for Mobile and You Should Too

It's always a good idea to pay attention to what the big internet companies are doing when what they're doing affects how you run your business. In this episode we chat about Google's moves with messaging and online booking and what it may mean for your internet marketing plan.
May 15, 2016

Salon Website Design & The Most Important Thing

Stylistics are very artistic people. That can sometimes get in the way when you're building a website. While it's important that website be visually appealing, those good looks won't matter if it can't perform it's most important task.
May 5, 2016

How To Manually Update a WordPress Website

WordPress websites are prime targets for hackers. In this episode we'll show you how to stay up to date the easy way.
June 22, 2015

Cool Pictures for Your Cool Words

The internet is a visual place. With so much information available online, trying to process it all is a bit of a challenge. In order for your articles to have a chance to do their job, they need to be informative, but they also need to be easy on the eyes.
September 2, 2014

The Five Plugins You Should Install Every Time

August 11, 2014

Web Design for Hair Salons: Google Webmaster Tools

August 4, 2014

Avoiding SPAM Comments on Your Website

June 2, 2014

4 Plugins That Reduce Hair Stylist Website Bounce Rates

Bounce rate is a key metric that many both renters are unaware of. In this article we explore reducing website bounce rate in order to improve your online marketing success.
May 26, 2014

Hair Salon Marketing Ideas: The Neglected Hair Stylist Blog

One of the most effective hair salon marketing ideas that a stylist can use for advertising and self-promotion is also the most over looked. Here's how to get started.
April 7, 2014

Your Most Important Web Page. How to Find it and What to Do With it

Some hair stylists have websites and some hair stylists actually use their websites. In this episode we discuss understanding how visitors interact with your website and what you can do to take advantage of it.
March 17, 2014

Websites for Hairstylists and the Jetpack Plugin

Whenever I build websites for hairstylists, there’s a list of “gotta haves” that I pay attention to. Hairstylist websites need to answer some pretty specific questions. What […]
February 24, 2014

Wordfence Security and Hair Stylist Websites

If you market online with your own website, security is a huge topic. In this episode we explore Wordfence Security. One of the most popular plugins solutions for hardening your WordPress website against hackers.
February 17, 2014

Choosing the Key Functional Plugins for your Website

When you're setting up a WordPress website, there are a few key plugins you should install every time. These are the ones that do quite a bit of the heavy lifting. Some of which you see, and some of which, you don't.
February 10, 2014

Picking Plugins For the Look of Your Hair Stylist Website

In this episode, we take a look at plugins that make it easy to make your site look unique.
January 27, 2014

Choosing Hair Stylist Templates From The WordPress Directory

Picking hair stylist templates may seem complicated, but when you keep a couple of bedrock concepts in mind. It actually becomes pretty easy to pick the one that's right for you.
January 20, 2014

Who’s Afraid to Play With Hair Stylist Website Templates

Website Templates – Get In There and Play Most of the hair stylists I run into are not geeks. They’re artists whose medium is hair. They […]
December 16, 2013

Your Website From Beside to Behind the Chair

Traveling for the final episode of the year. In this episode we'll finish up our conversation about transitioning your website from an online portfolio to a fully functioning tool for your lead generation efforts.
December 9, 2013

Websites from the School House to Beside the Chair

I learned that there's more than one way to set the table this week. We'll talk about that and how a stylist website transitions from a simple online portfolio for a cosmetology student to a full fledged website for a stylist's assistant.
August 26, 2013

How To Setup A Hair Stylist Website

In many ways, setting up a hair stylist website is very similar to setting up a salon website. However, similar isn’t the same as identical. There […]
August 19, 2013

3 Reasons You Need A Hair Stylist Website

The hair stylist website is a funny thing. Any ten different stylists will have ten different opinions about them. But just like there’s no right or […]
July 15, 2013

Using Shortcodes To Avoid Pogosticking

Shortcodes: In this space, we’ve talked quite a bit about what content you need on your website. Now it’s time to turn our attention to how […]
July 8, 2013

Claim Your Content With Google Authorship

When big players like Google change direction, smaller players like booth renters generally need to play along. Here is a look back at once such initiative that was once hot and is now not. Google Authorship.
July 1, 2013

Justin Bieber Is Good for Your Website Content

Coming up with website content ideas may seem daunting at times but it doesn't have to be. Just take your cues from pop culture.
June 10, 2013

That’s a Fine Website. Now Back It Up

Backing up a site you just created may seem strange but it’s never too early to start a good habit. In this episode I spend a […]
May 6, 2013

The Low Down On Hair Salon Templates

In this episode we talk about hair salon templates, introduce you to getting your website hacked and brag about my 28th anniversary.
April 29, 2013
WordPress Security

WordPress Security, An Introduction

WordPress Security is the last thing you think about with a new website. In this episode we start with WordPress Security Tips and end with a new segment.
April 15, 2013
WordPress Brute Force Attacks

WordPress Brute Force Attacks. How To Protect Your Salon Website

In this episode we talk about WordPress brute force attacks. That’s not something you hear very often if cutting and coloring are the main focus of […]
March 8, 2013

Why You Really Do Need a Salon Website

Unless you’re the only salon in a town in a town where salon services are in high demand, you need a salon website. That’s not as […]
February 25, 2013
online salon marketing

Picking The Right Salon Website Theme

There is quite a bit of choice when picking your salon website. Your theme is one of the most important decisions you'll make regarding your website.
February 11, 2013

What Are Plugins and Why Do I Need Them For My Website?

A self-hosted WordPress website provides the ultimate flexibility for a salon to project its image and style online. However, even the best WordPress themes need plugins […]
February 4, 2013

Online Salon Booking – An Interview with

Online Salon Booking. In this episode you get to listen in on a conversation I had with Stephen Parslow from We talked about online booking […]
January 28, 2013

Should I Use or for My Site

In this episode we discuss whether a free site or a self-hosted site is the best choice for your salon’s website. We discuss the […]
January 14, 2013

The Breakdown Before You Build Your Salon Websites – IHS 004

In this episode we talk about the options available to salon owners who want to create their perfect salon website. There are so many ways to […]
January 10, 2013

What Good Hair Stylist Websites Have in Common

When you’re building your first hair stylist website, it’s probably tempting to focus most of your attention on picking the right theme or template for your […]


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