As much as Google gets on my nerves, every now and then they do something that's actually pretty helpful. That's the state of things with their new online tool called Small Thanks.
With this new tool, they've turned back the clock a little on word of mouth. Now you can take those really nice reviews you've got sitting online and display them proudly right there in your shop.
Now reviews aren't just for getting people who find you online to give you a shot. They're good for catching someone's attention as they stroll passed your chair, whether you're there or not.