With online salon marketing, everything changes when you turn on the scoreboard. The difference between having an online business card and an effective marketing tool is visitor interaction with your website.
Google Analytics is the go-to tool for understanding how your visitors are using your site.
One of the key uses of Google Analytics is adjusting your website’s content to increase interaction. Understanding which sections of your site are performing or under performing will allow you to give your visitors what they’re looking for.
Google Analytics for WordPress is my recommendation for the best plugin to quickly and easily add Google Analytics to your website. Also my promise to have a installation tutorial video up in time for the next podcast episode.
Links mentioned in this episode: