Content Creation for Salon Marketing

In this episode, we take a few minutes to illustrate how easy it is to come up with topics that can easily be turned into content for your website.

Like it or not, if you’re serious about using your website to attract new customers, you will have to embrace content creation.

Simply including the standard salon pages on your website won’t help you reach the potential customers who are going through the buying process. Of the three stages of the buying process, a standard salon website is only useful during the stage when customers are choosing between vendors.

Unfortunately, if you haven’t already entered the conversation by the time your potential customers get to this stage, you’ve already lost out to a competing salon who engaged these customers at an earlier stage.

photo credit: via photopin (license)