Stylistics are very artistic people. That can sometimes get in the way when you're building a website. While it's important that website be visually appealing, those good looks won't matter if it can't perform it's most important task.
The internet is a visual place. With so much information available online, trying to process it all is a bit of a challenge. In order for your articles to have a chance to do their job, they need to be informative, but they also need to be easy on the eyes.