I’m always interested in the big why. My ultimate goal is to explain to booth renters in the easiest, most clear fashion what they need to do online to build a clientele. In reality, regardless of which platform you’re using, the dance steps for booth renter marketing are generally the same.
We tend to focus on internet marketing for booth renters. However, the tips, techniques and advertising strategies we discuss are just as relevant offline as they are online.
Long before there was a thing called the internet, stylists still had to advertise and get people to come sit in the chair. The internet made it easier to reach more people, but at the end of the day, it’s just a tool. And like most tools, by itself, it’s pretty useless.
But pair that tool with a well though out marketing plan and great things can happen. In reality, from a big picture perspective, there’s really only three things that you’re trying to accomplish online. If you have a business of any sort the three things you want and need are Attention, Connection and Conversion.
You want prospects to look at you. Here online, we concern ourselves with how many different ways can you get people to see you. That’s why my methodology revolves around the phrase “Be where they’re looking.” You need to be on Facebook, Instagram, Yelp, Google Maps and of course have your own website.
On the internet, where everything is just a click away, attention is crucial.
If no one sees you, you don’t exist.