The final chapter in our conversation about local search is all about backlinking. If you find that you’re competing for online space in a competitive market, backlinking has to be part of your online strategy.
Google loves backlinks, but wants them to show up naturally. That’s not a realistic expectation when so many dollars are on the line. In this episode we open up the classroom and explore the pros and cons of paying for backlinks and building backlinks.
We also kicked off a new segment call In The Mix and visiting with Hair Blogger Tabitha Ford. She gave her thoughts about online appointment booking software and the perils of sharing “too much information” with your online audience.
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