Back In The Saddle Again

I’ve been away from the podcast for a bit. It’s been a while since the last episode. In this episode I give you a brief explanation of where I’ve been and where we’re going.

Episode Transcript

Chris Carter, your Internet Sherpa here, welcome to episode 91 of I Help Salons. This is the Podcast for independent stylists, who need a website, can’t quite get it started, start a website, can’t quite get it finished. Lot of stories in the naked city. I’m going to help you get yours told.

I imagine that when Christopher Columbus did his thing back in 1492, a bunch of homeboys were sitting at bar, looking out over the horizon, saying that most to themselves, “Dude’s gone. He ain’t never coming back. And I liked him too.”

I also imagine that in this day and age, for those of you that actually listen to my Podcast, that you might have been looking at your Podcast, catcher and noticing, “No episode 91,” and saying to yourselves, “Dude’s gone. He ain’t never coming back. And I liked him too.” Well, Christopher Columbus came back, and this is episode 91, so it’s all good in the hood.

Let me do tell you what has been going on, since the last time I spoke in your direction. Things will be getting kind of interesting here in Sherpaville. A lot of what has gone on is going to flavor what we chat about, going forward. Now, you know I build websites, I’ve always done that, been doing it for a while now, but in addition, I now do “hardcore” coaching.

When I say “hardcore,” that’s a little exaggeration. I do coaching. I’ve always done the thing where I’ve said, “Hey, if you got a question, if you have something that got you stuck, just give me a call.” I’ll get you over the hump. Well, that’s still what I do, but the fun part is, I’m adding that to the mix in a little bit more formal way, because folks need coaching, and I did not realize that.

It’s one thing for you to throw you a “onesies” and “twosies,” it’s another thing for me to say, “OK, let me get you this specific skill set and all that kind of stuff.” So, I added coaching, kind of cool. I’ve also added, what I like to refer to as affordable “SEO” to the mix. Yeah, I’m an SEO now. Search Engine Optimization, Yay!

Of course, I flavor it my own specific way, meaning that, I’m pretty much trying to make this thing, called SEO, affordable for the folks who actually need it, and everybody doesn’t actually need it. The folks who do need it, don’t need to pay the exorbitant rates that the usual SEO folks are going after, because they’re not usually paying attention to that “onesies” and “twosies,” the folks who are standing behind a chair, sole entrepreneurs, that’s usually not their…their stock and trade.

I’m trying to fill that niche, kind of cool. Now, all that wonderfulness, all that stuff that I’ve been doing in the interim is flavoring what we’re going to talk about, going forward. Let me see if I can’t give you a little bit of a glimpse.

In the course of my coaching, I’ve bumped into some very interesting people with some very interesting challenges. All those challenges revolve around not really wanting to be at the mercy of somebody else out there, because you really can’t afford it.

Think about it. If you’re alone and unafraid, if you build a website, or you have someone else build the website, and you need something changed, and it’s got to be changed quickly, if you can’t get a hold of that person, you don’t have that kind of relationship, you’re stuck like Chuck and that’s a bad way to be.

Especially, if it’s something like a…there’s a regulatory requirement that suddenly has to be added to your website and you can’t do it yourself, if you can’t get a hold of your website, the web designer, then you are in a hurting way something fierce.

I’ve got a couple of coaching clients who are in that exact situation, which is kind of how we bumped into each other.

Or you’ve got a situation where: Your website’s built, it’s looking pretty, but you really don’t have someone who can come back and add something to it, like you got a new promotion coming up, or something like that, or you don’t understand all the background stuff and your web designer says, “Hey I don’t do that.” Well, what are you going to do at that point?

Or last but not least, you got the website built, but it’s not really optimized the way it should be. For a lot of people who build a website, their thought processes is a little different than mine. I believe that search engine optimization, the basic stuff, should be just baked into the site, period.

Because why are you building a website, if you don’t want to have it fall up, show up in front of the people that you need to see it. Before a lot of web designers, that is an add-on service. You may be a person who has a website put together, but you don’t know how to optimize it.

All those different situations are things that I bumped into when I started doing this coaching thing. That stuff is going to be what we talk about as we go forward. Now, what else we’re going to talk about is something that I found out on my own. All of these different pieces of software that are out there are not created equal.

I’ve got a theme that I have in place right now. That’s not on clients’ sites, actually on one of my sites that have it in development, or one of my clients’ sites that I have to take it off of. Because I found out that as far as search engine optimization, as far as formatting it for SEO, it sucks.

Sucks something fierce, like sucks by design, something fierce, because I was trying to optimize it and I couldn’t figure out how to make it do what it needed to do. Because it wasn’t doing it in the way that I’m used to seeing. Did my research online, and found out that, not only could I not make it do what it needed to do, most people who played with it couldn’t make it do what it needed to do.

I have to back away from the buffet. I have a feeling there’s quite a few other pieces of software out there that do the exact same thing. We’re going to be talking about software. We’re going to be talking about the actual part of putting your website together. We’re going to be talking about all kinds of wonderful things having to do with search engine optimization.

It’s all about making you smart. Now, we’ve done the smart thing before, but we’re going to do it a little differently, now, because I’ve been always about the mindset that building a website is easy. That’s because I’m a geek. For me, building a website is easy. Now that I’ve been actually doing some coaching and talking to real live people, smart people, I realize: there’s better uses of your time.

There just are better uses of your time. You do not need to know how to put a website together. You do need to know how a website works. You need to know how the person who’s putting it together does put it together for the most part, so you’re not held hostage.

In this day and age, getting a website built is so ridiculously simple, getting a website maintained is so ridiculously simple and cost-effective that it’s just not something that you need to do. You need to understand it, but you don’t need to do it. You don’t need to know how to build a car, to be able to drive a car.

You may understand when you lift up the hood, you got to put some oil here and a few other things, but that’s about it. You don’t have to you’re crazy with it. We are going to make sure that you’re intelligent and conversant in what’s going on there so, when you’re talk to professionals, you can talk with some authority, and you can’t be bamboozled by the fast talk.

I’m your slow talking Sherpa, and I’m going to get you where you need to go. Which brings me to the beginning of this new conversation, which we’re going to start next week. It’s actually the continuing of a old conversation, “Invite the guest at the table, Serve the meal,” but we’re going to dig into it just a little bit more, because it’s really the point.

If you have a website, as you should, you should understand that it serves one purpose, and one purpose only: to get someone, somewhere to do something. The question is, who is it supposed to be attracting? What are they supposed to do when they get there? A lot of people, when they build their website, all they’re worried about is the pages that are supposed to be there and all kind of stuff like that.

They’re forgetting that their website is a tool. So, we’re going to start of with making sure you understand the tool next week, by talking about the different buying cycles. You’ve heard about this before. What are different stages of the buying cycle. This is real stuff, but we didn’t invent the wheel.

We’re going to make sure you understand how it fits in this real thing called, “A customer’s buying cycle,” to make sure that you got it aimed at the right people, and then once you’re aiming at the right people, do you have it set up to be at them to do what it is you need them to do?

That’s going to be next week’s conversation, because you got to start somewhere, and that’s a great place to start. Do your own research, feel free, just look up the five stages of a buying cycle, so you can understand what we’re talking about, because we don’t want everybody, we just want a handful of folks. Some folks we got, some folks we ain’t never going to get.

If you don’t understand the difference, then you could be wasting your time something fierce. So we’ll get that taken care of next week, and then we’re going to move on from there to making you smart, talking about different software that are out there. Some that are good, some that are bad, different themes.

So this you’re going to understand everything that’s available to you, so that when you finally do decide to, either create or recreate your website, you can do so with authority and confidence. How cool is that? I think it’s cool. Anyway, that’s for next week. This week, it’s time for me to bounce, because we’re always going to keep this short. I’m on the short Podcast site.

You may listen to some long ones. This ain’t that kind of party. This has been another episode of the I Help Salon Podcast, brought to you by…out of practice. This has been another episode of the I Help Salon Podcast, brought to you by me, your friendly neighborhood, Internet Sherpa, and all the cool things we do at eMicrobranding Web Hosting.

In the words of the immortal Chief Rocker Frankie Crocker, “May you live as long as you want, never want as long as you live. May you live to be one hundred, and me, one hundred minus a day, so I’ll never know that nice people like you have passed away.” Go forth, and do great things people, I’ll see you right back here next week, same bat time, same bat channel.

Chris: Bye.